It has been shown that we take in 7-10 times more chlorine & other chemicals from showering than from drinking water. A recent study published in the American Journal Of Public Health documented the link between chlorine and breast, colon and bladder cancer and stated that "2/3s of the harmful exposure is from showering...". The U.S. EPA states that "Due to chlorine and showering, there is an elevated level of chloroform gas in virtually every home in America...".

When chlorine vaporizes it combines with other airborne particles and forms chloroform gas, a known cause and contributor to asthma and other respiratory problems.

Even more noticeable, and probably more popular, are the surprising cosmetic benefits of shower filters. By removing chlorine and other chemicals from shower water, you notice softer skin and hair almost immediately. Anyone who has ever swam in a chlorinated pool can relate to the harsh effects that chlorine has on skin and hair. Showering in filtered water allows skin and hair to better retain moisture for a younger, healthier look and feel.

Shower filters have risen sharply in popularity in recent years and consumers are increasingly seeking quality shower filtration products.

Recently described by Cosmetology Today Magazine as "One of the most beneficial health and beauty products ever developed...", shower filters greatly reduce exposure to harmful chemicals in tap water, some even balance the water's pH for even greater cosmetic benefits.

In a warm shower the pores of the skin open allowing rapid absorption of chlorine and other chemicals. Also, due to the fact that chlorine and other chemicals vaporize at a lower temperature and at a faster rate than water, the steam we inhale while showering has highly concentrated levels of chlorine vapors.

A quality shower filter will prove to be a great health and beauty accessory that can be effortlessly enjoyed every day.